Social media should be an integral part of every digital marketing strategy. Social provides businesses the opportunity to increase brand awareness, build and strengthen brand credibility, expand audience reach, and drive leads by influencing customers at all stages of the funnel.
Social media accounts for over 40% of all time spent online and keeping up with the latest social channels and their functionalities can feel like a full time job. That is why we compiled this list of 50 social media marketing content ideas.
So as you read these 50 tips, think about how you can personalize them for your unique business, brand or product goals.
Top 50 Social Media Marketing Content Ideas
1. Create a daily, weekly or monthly series.
2. Tell people what you sell.
3. Post a how to guide or tutorial.
4. Ask your audience a question.
5. Host a poll.
6. Remind people why they should sign up to your email list.
7. Tell people the benefits of buying your product or service.
8. Share a quick tip or life hack.
9. Share insights on your market segment or niche.
10. Use Facebook Live to get close to your audience.
11. Post a sneak peek of something coming soon on instagram.
12. Share a blog post you wrote.
13. Share any press or pr features you have.
14. Post a testimonial from a client.
15. Give your audience a gift.
16. Repurpose your content (graphics, quotes, blog posts).
17. Host a 1 day only flash sale.
18. Share content from someone else.
19. Let someone guest post or takeover your social media profile.
20. Post a case study.
21. Answer faq’s.
22. Share some personal wins or results.
23. Host an interview with a guest.
24. Post something seasonal or highlight a holiday.
25. Post some interesting stats or data about a topic.
26. Share your favorite resources (apps, digital tools websites, blogs).
27. Post about events you are hosting or attending.
28. Host an AMA (ask me anything).
29. Share an unknown feature about your products or services.
30. Team up with another brand.
31. Show someone using your product.
32. Post a discount or a special offer.
33. Tell people how you got started.
34. Share what inspired you to create your product or service.
35. Shoutout or mention other brands.
36. Take advantage of trending topics.
37. Share a success story.
38. Share a few of your favorite things.
39. Post a fill in the blank.
40. Talk about mistakes people are making.
41. Share a tweet you like.
42. Share a Pinterest pin you like.
43. Share your other social profiles to connect on.
44. Share your contact info.
45. Post about a holiday you’ve taken.
46. Share a charity you are partnered with.
47. Post about something on your bucket list.
48. Ask your audience how they found you.
49. Run a social-exclusive deal.
50. Ask followers to tag-a-friend.
Conclusion
The benefit of social media marketing is its diversity, allowing businesses and individuals to bring their own voice, tone, and approach to the channel.