LinkedIn is one of the (if not, the largest) business-oriented networking sites with half a billion members, in over 200 countries. A professionally written LinkedIn company profile allows you to create an online brand presence.
Have you only ever used LinkedIn whilst looking for your next role?
Since it’s launch in 2002, LinkedIn has always been considered a professional network but could this overlooked social media network be the missing piece in your digital strategy?
Whilst most people have a LinkedIn profile, it has only been in recent years that the thinking has changed to viewing it as more than just a glorified digital resume, but as source of solid organic traffic.
Why should you use LinkedIn?
LinkedIn has been around since 2002, with over 500 million active monthly users, it’s the most used social media platform for business-to-business (B2B) marketers to share content.
What should you post?
LinkedIn is primarily a place for individuals to connect with other business professionals and network online. The larger character count available on LinkedIn is ideal for the creation of more long form content pieces.
How often should you post?
LinkedIn is a great platform for your employees to become your brand ambassadors, and is a great way to get your content on the platform more often without oversharing.
Any tips to help boost engagement?
LinkedIn is a professional environment and as such your posts should be a helpful resource for your target audience. The aim should be to share the best aspects of your business, wins people can learn from, and insights they can’t get anywhere else.
6 Top LinkedIn Tips For Success
1: Make sure your company page has the following key items completely filled out:
- Logo
- Company description
- Website URL
- Company size
- Industry
- Company type
- Location
- Fully complete your LinkedIn company profile
2: If you have the ability to create a product or insight focused video, LinkedIn is a great platform to use.
3: Try to post on LinkedIn on a weekly basis. Companies that post weekly on LinkedIn can see a 3x uplift in engagement on their posts.
4: Posts with an image or video can see a 2x higher conversion rate than posts without, so try and make sure to accompany your post or link with an image.
5: Always aim to provide value, when a user follows your company on LinkedIn, they are interested in the information and insights you can provide.
6: Focus on writing blogs or thought leadership pieces related to the industry or sector your business/brand is focused on.
Common LinkedIn Terminology
1st Degree Connections: People you are directly connected to.
2nd Degree Connections: People connected to your 1st degree connections that you are not yet connected with.
3rd Degree Connections: People connected to your 2nd degree connections that you are not connected with.
Groups: Communities where people with similar interests can meet, network, discuss relevant topics, promote events, give advice and share job opportunities.
Discussions: This feature allows group members to post content to groups on LinkedIn. Discussions should offer useful info & encourage dialogue.
InMail: A LinkedIn Premium feature that allows paid subscribers to send messages to anyone on LinkedIn without needing to be connected to them.
Company Page: A page linked to your profile where you can post information about your company. Great for employer branding, company branding, company news, and advertising jobs.
Conclusion
Are you either considering using LinkedIn (this highly overlooked social media network) as part of your brand awareness strategy?
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